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	<title>BridgeGap Engineering Blog &#187; environmental</title>
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	<link>http://blogbridgega.tempwebpage.com</link>
	<description>Cement Production &#38; Engineering Community Blog/Forum</description>
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		<title>Beginning of an Era</title>
		<link>http://blogbridgega.tempwebpage.com/beginning-of-an-era</link>
		<comments>http://blogbridgega.tempwebpage.com/beginning-of-an-era#comments</comments>
		<pubDate>Fri, 13 Aug 2010 12:45:30 +0000</pubDate>
		<dc:creator>Demosthenes</dc:creator>
				<category><![CDATA[General Cement]]></category>
		<category><![CDATA[Green]]></category>
		<category><![CDATA[emissions]]></category>
		<category><![CDATA[environmental]]></category>
		<category><![CDATA[EPA]]></category>
		<category><![CDATA[mercury]]></category>

		<guid isPermaLink="false">http://blogbridgega.tempwebpage.com/?p=541</guid>
		<description><![CDATA[<p>As widely reported this week, the EPA has passed a long anticipated set of rules regulating the emission of mercury and other pollutants from cement plants. Reactions have been predictable:  dire predictions that the regulations &#8220;can&#8217;t be met&#8221; with existing technologies for certain plants and claims of the billions of dollars the new regulations will cost the industry.</p>
<p>Industry spokespersons [...]]]></description>
			<content:encoded><![CDATA[<p>As <a href="http://online.wsj.com/article/SB10001424052748703428604575419782133562748.html.html">widely reported</a> this week, the <a href="http://www.usatoday.com/news/nation/environment/2010-08-10-mercury10_ST_N.htm">EPA has passed</a> a long anticipated set of rules regulating the emission of mercury and other pollutants from cement plants. Reactions have been predictable:  dire predictions that the regulations &#8220;can&#8217;t be met&#8221; with existing technologies for certain plants and claims of the billions of dollars the new regulations will cost the industry.</p>
<p>Industry spokespersons would be wise to study the historical statements of those who have come before them, such as the US automakers in 1972 fighting against catalytic converters. GM&#8217;s Earnest Starkman famously claimed that introducing converters on 1975 model cars could result in &#8220;complete stoppage of the entire production&#8221;&#8230;&#8221;obvious tremendous loss to the company, shareholders, employees, supplier and communities.&#8221; Local Allentown hero Lee Iacocca, then head of Ford, went even farther, claiming that the rule would cause Ford to shut down and result in a reduction to the GNP of $17 billion and the collapse of some local governments. Well, automakers may be dying today but it certainly wasn&#8217;t catalytic converters that killed them, nor did they cause the collapse of society.</p>
<p>There will, in fact, be tremendous cost to the industry and this should be considered in the context of a current weak U.S. economy.  Catalytic converters did not come for free (although they initially cost about one third of the projections given by the industry), and neither will reducing mercury and other pollutants from cement plants. The significant difference here is that the catalytic converter regulations applied to <em>all</em> cars brought into the United States, making a level playing field. This is not the case for cement! As a fungible commodity, cement can be imported theoretically from anywhere (at a cost) including from sources where no emissions regulations apply. This is the &#8221;missing link&#8221; from the EPA-imposed regulations:  the topic of harm/compensation should be used to minimize the impact on sectors, such as cement, that are exposed to &#8220;leakage&#8221; from other parts of the world. The industry should be fighting for a &#8220;Mercury tax&#8221; on imported cement. This is not protectionism, it is simply making an economic adjustment for the projected environmental cost of higher mercury emissions. These &#8220;taxes&#8221; should then fund R&amp;D activities to reduce emissions even further and to drive costs down through economies of scale. Under this scenario, importers could  choose to meet the same requirements and avoid the tariffs (or have them imposed by their own governments), but in the meantime US companies would do well to focus their efforts on reducing mercury emissions at the lowest possible cost.</p>
<p>Alas, this approach may not find many allies in the industry because most cement producers are multi-national and have the option of importing cement from their non-US facilities. The multi-nationals are not inclined to support taxes against themselves to protect higher cost production in the US. Still this the type of visionary leadership that is needed because the cost of mercury emissions is not currently reflected in the cost of U.S. cement.  It is treated as an &#8220;externality&#8221; and, therefore, the economics do not reflect the realities.</p>
<p>This is a watershed moment. Mercury and the other pollutants covered by these new regulations are the latest, perhaps largest, but certainly not the last emissions challenges that will be faced by the US cement industry. How the industry chooses to meet these challenges will define the next era.</p>
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		<title>MIT Entrepreneurship Award Given to Cement Start-up</title>
		<link>http://blogbridgega.tempwebpage.com/mit-entrepreneurship-award-given-to-cement-start-up</link>
		<comments>http://blogbridgega.tempwebpage.com/mit-entrepreneurship-award-given-to-cement-start-up#comments</comments>
		<pubDate>Fri, 21 May 2010 04:37:16 +0000</pubDate>
		<dc:creator>Lehigh Ben</dc:creator>
				<category><![CDATA[General Cement]]></category>
		<category><![CDATA[Industry news]]></category>
		<category><![CDATA[C-Crete]]></category>
		<category><![CDATA[CO2]]></category>
		<category><![CDATA[environmental]]></category>
		<category><![CDATA[Green]]></category>
		<category><![CDATA[MIT]]></category>

		<guid isPermaLink="false">http://blog.bridgegapengineering.com/?p=478</guid>
		<description><![CDATA[<p>For the past twenty years, the Massachusetts Institute of Technology has hosted the Entrepreneurship Competition for new companies founded by MIT graduates in six key areas: products and services, web and IT, energy, development, mobile, and life sciences.  The winner of each category competes for the overall grand prize of one-hundred thousand dollars.  This year’s energy [...]]]></description>
			<content:encoded><![CDATA[<p>For the past twenty years, the Massachusetts Institute of Technology has hosted the <a href="http://www.mit100k.org/" target="_blank">Entrepreneurship Competition</a> for new companies founded by MIT graduates in six key areas: products and services, web and IT, energy, development, mobile, and life sciences.  The winner of each category competes for the overall grand prize of one-hundred thousand dollars.  This year’s energy and overall winner, out of some two-hundred teams, was a cement-alternative developer called <a href="http://news.cnet.com/8301-11386_3-20004909-76.html" target="_blank">C-Crete Technologies</a>.</p>
<p>C-Crete’s play in this space is a special type of <a href="http://www.boston.com/business/articles/2010/05/14/stronger_cleaner_cement_gets_award/" target="_blank">nano-engineered, carbon negative cement</a> that has improved strength over traditional cement.  C-Crete’s co-founder Natanel Barookhian said, “For many years, the world has been looking for simple, scalable solutions to reduce the global carbon footprint and limit its impact on the environment. We at C-Crete Technologies have developed a method for tackling this issue by targeting the production of cement, one of the most widely used materials on earth, while improving all of its core properties. We believe our technology will make a significant impact on the world.’’</p>
<p>C-Crete is one of the growing number of start-up companies (<a href="http://www.calera.com/">Calera</a>, <a href="http://www.c-fix.com/english/default.htm">C-Fix</a>, <a href="http://www.anl.gov/techtransfer/Available_Technologies/Material_Science/Ceramicrete/index.html">CeramiCrete</a>, etc) who are focused on replacements, alternatives, or supplements for traditional cement. This niche is beginning to attract a fair amount of attention from venture capitalists.  Also, after ignoring the possibility that the cement manufacturing process might be fundamentally changed in no less significant a way than refrigeration changed the ice harvesting business, the traditional producers and industry insiders are now taking notice. While fly ash and similar materials have long been recognized and utilized, research into &#8220;manufactured&#8221; supplemental cementitious materials is now being directly funded by cement producers.  These materials may never entirely replace cement, unquestionably one of the most cost effective and flexible building materials available, but environmental challenges make research expenditures a wise investment in the future.</p>
<p>Congratulations to C-Crete on this important recognition.  As the issue of CO2 emissions related to the manufacture of cement attracts more money and institutional research interest, the cement industry is certain to change.  Those who recognize this inevitibility and invest in developing a vision of the future stand to gain much.  Those who ignore the signs may go the way of the icebox.</p>
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		<title>Cemex receives Energy Star recognition</title>
		<link>http://blogbridgega.tempwebpage.com/cemex-receives-energy-star-recognition</link>
		<comments>http://blogbridgega.tempwebpage.com/cemex-receives-energy-star-recognition#comments</comments>
		<pubDate>Sat, 06 Mar 2010 21:24:17 +0000</pubDate>
		<dc:creator>Demosthenes</dc:creator>
				<category><![CDATA[General Cement]]></category>
		<category><![CDATA[Green]]></category>
		<category><![CDATA[BridgeGap]]></category>
		<category><![CDATA[Cement Industry]]></category>
		<category><![CDATA[emissions]]></category>
		<category><![CDATA[environmental]]></category>

		<guid isPermaLink="false">http://blog.bridgegapengineering.com/?p=368</guid>
		<description><![CDATA[<p>Control Engineering reports that Cemex has been awarded the Energy Star Partner of the Year award for a second time. Cemex has been an Energy Star partner since 2004, and in 2009 saved more than 1.1. million MMBTU on energy, cutting an equivalent of 107,500 metric tons of CO2 emissions.</p>
<p>In a time of economic stress, Cemex, [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.controleng.com/article/451901-Cemex_USA_and_Ford_receive_EPA_Energy_Star_recognition.php">Control Engineering reports</a> that Cemex has been awarded the <a href="http://www.energystar.gov/">Energy Star</a> Partner of the Year award for a second time. Cemex has been an Energy Star partner since 2004, and in 2009 saved more than 1.1. million MMBTU on energy, cutting an equivalent of 107,500 metric tons of CO2 emissions.</p>
<p>In a time of economic stress, Cemex, arguably under more financial pressure than many cement producers, continues to pursue <a href="http://www.energystar.gov/">Energy Star</a> not because of government mandates to reduce emissions, but because it makes <em>business sense</em>. Energy Star provides a disciplined framework for companies to use to pursue energy and emission reductions that <em>improve</em> the bottom line rather than just imposing additional costs. BridgeGap Engineering has the expertise to help cement companies follow the Energy Star path in improved financial performance. Call us for more information and to schedule a power audit.</p>
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		<title>Carbon management</title>
		<link>http://blogbridgega.tempwebpage.com/carbon-management</link>
		<comments>http://blogbridgega.tempwebpage.com/carbon-management#comments</comments>
		<pubDate>Fri, 13 Nov 2009 02:27:34 +0000</pubDate>
		<dc:creator>Demosthenes</dc:creator>
				<category><![CDATA[General Cement]]></category>
		<category><![CDATA[Green]]></category>
		<category><![CDATA[Industry news]]></category>
		<category><![CDATA[BridgeGap]]></category>
		<category><![CDATA[cement]]></category>
		<category><![CDATA[CO2]]></category>
		<category><![CDATA[environmental]]></category>
		<category><![CDATA[Green cement]]></category>

		<guid isPermaLink="false">http://blog.bridgegapengineering.com/?p=254</guid>
		<description><![CDATA[<p>BGE has been hitting the pavement hard in recent weeks serving our customers and exploring opportunities, as a result, the blog has fallen a bit too silent. We won&#8217;t let that become a habit (well, serving customers and exploring opportunities are habits we intend to keep). Nevertheless, interesting news has not rested!</p>
<p>Through an article on tonic [...]]]></description>
			<content:encoded><![CDATA[<p>BGE has been hitting the pavement hard in recent weeks serving our customers and exploring opportunities, as a result, the blog has fallen a bit too silent. We won&#8217;t let that become a habit (well, serving customers and exploring opportunities are habits we intend to keep). Nevertheless, interesting news has not rested!</p>
<p>Through <a href="http://www.tonic.com/article/concrete-evidence-better-cement/">an article on tonic today</a>, we found a <a href="http://www.guardian.co.uk/technology/2009/nov/04/liquid-granite-hunt-carbon-neutral">story on The Guardian</a> about &#8220;Liquid Granite&#8221;, a so called carbon neutral cement substitute developed by <a style="border-collapse: collapse; background-repeat: no-repeat; color: #005689; text-decoration: underline; padding: 0px; margin: 0px;" title="Prof Pal Mangat of Sheffield Hallam University" href="http://www.shu.ac.uk/research/meri/profiles/p_mangat.html">Prof Pal Mangat of Sheffield Hallam University</a>. As is normal, details are sketchy. Professor Mangat says only that Liquid Granite is made from an inorganic powder, 30-70% of which is recycled industrial waste materials. Using the same aggregates as normal concrete, it could be used anywhere cement is but with a fraction of the carbon footprint.</p>
<p>The same article points to an <a href="http://www.guardian.co.uk/environment/2008/dec/31/cement-carbon-emissions">earlier story</a> we have mentioned previously about a carbon <em>negative</em> cement developed by Novacem which, in theory, absorbs CO2 from the atmosphere at a greater fraction than is released during manufacture. The tonic article also mentions our favorite press release pixie dust company, Calera, who manages to <a href="http://www.reuters.com/article/gwmEnergy/idUS189904988420091104">stay</a> in <a href="http://online.wsj.com/article/SB10001424052748704746304574506030258504644.html?mod=article-outset-box">the</a> <a href="http://miller-mccune.com/science_environment/concrete-solutions-for-climate-change-1551">news</a> despite no real signs of a marketable product yet (and much scientific skepticism).</p>
<p>Finally (phew) Recycling Product News has a feature not cement specific, but about how much time and effort is being put into research for Carbon Capture and Storage (CCS) without considering what to do with all that stored CO2. Many companies are sprouting up around methods to turn captured CO2 into valuable products such as formic acid, algae biofuel, methanol, etc. All very real processes with very real commercial results.</p>
<p>BGE has the skills and knowledge required to integrate CCS and CO2 conversion technologies into cement production facilities. Contact us to discuss the possibilities. The future is now.</p>
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		<title>Pixie Dust Redux</title>
		<link>http://blogbridgega.tempwebpage.com/pixie-dust-redux</link>
		<comments>http://blogbridgega.tempwebpage.com/pixie-dust-redux#comments</comments>
		<pubDate>Tue, 15 Sep 2009 00:21:58 +0000</pubDate>
		<dc:creator>Demosthenes</dc:creator>
				<category><![CDATA[Green]]></category>
		<category><![CDATA[cement]]></category>
		<category><![CDATA[cement production]]></category>
		<category><![CDATA[emissions]]></category>
		<category><![CDATA[environmental]]></category>
		<category><![CDATA[Green cement]]></category>

		<guid isPermaLink="false">http://blog.bridgegapengineering.com/?p=242</guid>
		<description><![CDATA[<p>Calera is back in the news with it&#8217;s CO2 eating cement made by reacting stack emissions with a magnesium salt rich water solution. The San Francisco Chronical is reporting on his pilot plant and California and the fact that Constantz has managed to get himself invited to speak about Calera to the World of Concrete trade [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.calera.biz/">Calera</a> is back in the news with it&#8217;s CO2 eating cement made by reacting stack emissions with a magnesium salt rich water solution. <a href="http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2008/09/02/MNGD12936I.DTL&amp;">The San Francisco Chronical is reporting</a> on his pilot plant and California and the fact that Constantz has managed to get himself invited to speak about Calera to the <a href="http://www.worldofconcrete.com/ind/woc-homepage.aspx">World of Concrete</a> trade show in Las Vegas next February. They quote a spokesman from The Sierra Club declaring the technology &#8220;a game changer&#8221;.</p>
<p>We wrote about Calera before in our &#8220;<a href="http://blog.bridgegapengineering.com/magic-pixie-dust">Magic Pixie Dust</a>&#8221; post, a term taken from one of the critics of the technology. At BGE we don&#8217;t know if Calera is engaging in science, magic or fraud but we do know this kind of publicity and attention is &#8220;game changing&#8221; at the end of the day.</p>
<p>This is mainstream press in a large, environmentally sensitive market. Whatever it is that Calera is producing, game changing or not, you can bet the political pressure will be turned up to legitimize it. Further, every article about Calera &#8220;educates&#8221; the public further about the CO2 costs of cement, and turns up the heat on the government to mandate cleaner production.</p>
<p>Cement is certainly one of the most important building materials in the world and is critical to continued economic development, however cement is going to have a CO2 image problem in a hurry. The green benefits of concrete construction need to be better understood by the public and better articulated by the industry.In addition, the industry has to show that it is genuinely interested in investing in technology that will reduce or sequester CO2 emissions, and that it is not content to wait until it is regulated to do so.</p>
<p>Technology is available <span style="text-decoration: underline;">today</span> to reduce plant emissions, without resorting to magic. BGE can help every producers find the right technologies to apply to their facilities to make a <span style="text-decoration: underline;">real</span> difference.</p>
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		<title>Lehigh tests mercury reduction</title>
		<link>http://blogbridgega.tempwebpage.com/lehigh-mercury-reduction</link>
		<comments>http://blogbridgega.tempwebpage.com/lehigh-mercury-reduction#comments</comments>
		<pubDate>Tue, 25 Aug 2009 00:30:15 +0000</pubDate>
		<dc:creator>Demosthenes</dc:creator>
				<category><![CDATA[General Cement]]></category>
		<category><![CDATA[Green]]></category>
		<category><![CDATA[emissions]]></category>
		<category><![CDATA[environmental]]></category>
		<category><![CDATA[EPA]]></category>
		<category><![CDATA[Green cement]]></category>
		<category><![CDATA[Hg]]></category>
		<category><![CDATA[mercury]]></category>

		<guid isPermaLink="false">http://blog.bridgegapengineering.com/?p=233</guid>
		<description><![CDATA[<p>Lehigh Cement will begin voluntarily testing of activated carbon injection technology, commonly used to reduce mercury at power plants, to reduce the emissions at its plant in Union Bridge Maryland. The mercury will be permanently sequestered in the final product. Lehigh believes it can meet the EPA proposal for 2013 mercury levels without negatively impacting the quality of [...]]]></description>
			<content:encoded><![CDATA[<p>Lehigh Cement will begin voluntarily <a href="http://www.carrollcountytimes.com/articles/2009/08/24/news/local_news/3_lehigh_mercury_process.txt">testing of activated carbon injection technology</a>, commonly used to reduce mercury at power plants, to reduce the emissions at its plant in Union Bridge Maryland. The mercury will be permanently sequestered in the final product. Lehigh believes it can meet the EPA proposal for 2013 mercury levels without negatively impacting the quality of its cement.</p>
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		<title>CO2 capture discussed at Green Patent Blog</title>
		<link>http://blogbridgega.tempwebpage.com/greenpatent</link>
		<comments>http://blogbridgega.tempwebpage.com/greenpatent#comments</comments>
		<pubDate>Tue, 25 Aug 2009 00:19:48 +0000</pubDate>
		<dc:creator>Demosthenes</dc:creator>
				<category><![CDATA[Green]]></category>
		<category><![CDATA[environmental]]></category>

		<guid isPermaLink="false">http://blog.bridgegapengineering.com/?p=230</guid>
		<description><![CDATA[<p>The Green Patent Blog has an interesting analysis of a Harvard developed technology for capture of CO2 that just might generate electricity as [...]]]></description>
			<content:encoded><![CDATA[<p>The Green Patent Blog has an <a href="http://greenpatentblog.com/2009/03/11/c12-energy-continued-harvards-international-patent-application-provides-more-clues-about-stealth-startup/">interesting analysis</a> of a Harvard developed technology for capture of CO2 that just might generate electricity as a by-product!</p>
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		<title>More mercury news</title>
		<link>http://blogbridgega.tempwebpage.com/more-mercury-news</link>
		<comments>http://blogbridgega.tempwebpage.com/more-mercury-news#comments</comments>
		<pubDate>Thu, 20 Aug 2009 23:29:33 +0000</pubDate>
		<dc:creator>Demosthenes</dc:creator>
				<category><![CDATA[General Cement]]></category>
		<category><![CDATA[Green]]></category>
		<category><![CDATA[emissions]]></category>
		<category><![CDATA[environmental]]></category>
		<category><![CDATA[EPA]]></category>
		<category><![CDATA[Hg]]></category>
		<category><![CDATA[mercury]]></category>

		<guid isPermaLink="false">http://blog.bridgegapengineering.com/?p=227</guid>
		<description><![CDATA[<p>Two new studies released today will only serve to increase the public pressure on the EPA to regulate mercury emissions from cement kilns.</p>
<p>The first, a USGS study, found mercury contamination in every fish tested from 291 streams across the country and levels in more than two thirds of them were &#8220;a concern to fish eating mammals&#8221;. [...]]]></description>
			<content:encoded><![CDATA[<p>Two new studies released today will only serve to increase the public pressure on the EPA to regulate mercury emissions from cement kilns.</p>
<p>The first, <a href="http://pubs.usgs.gov/sir/2009/5109/">a USGS study</a>, found mercury contamination in <em>every fish</em> tested from 291 streams across the country and levels in more than two thirds of them were &#8220;a concern to fish eating mammals&#8221;. The study was conducted from 1998-2005 and represented bodies of water in undeveloped areas as well as those more directly influenced by industry. This alarming news has been called &#8220;irresponsible&#8221; and &#8220;deeply flawed&#8221; by the <a href="http://www.consumerfreedom.com/pressRelease_detail.cfm/release/275">Center for Consumer Freedom</a>, a nonprofit coalition representing the food service industry.</p>
<p>Compounding this was another study released by <a href="http://www.dukenews.duke.edu/2009/08/mercury.html">Duke University</a> describing how natural processes help turn industrial mercury into methylmercury, a far more toxic form of the element.</p>
<p>At BGE we don&#8217;t know if the methodology or the conclusions of the USGS study are flawed, but we do know that 600+ Google News items today will assure that the findings are put in front of the eyeballs of tens of millions of consumers who will increase the pressure on lawmakers, flawed conclusions or not. The cement industry needs to prepare itself for the reality of impeding mercury regulation, and it needs to do it now.</p>
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		<title>Positive press for waste fuels program</title>
		<link>http://blogbridgega.tempwebpage.com/positive-press-waste-fuels</link>
		<comments>http://blogbridgega.tempwebpage.com/positive-press-waste-fuels#comments</comments>
		<pubDate>Sun, 28 Jun 2009 23:39:38 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Green]]></category>
		<category><![CDATA[cement business]]></category>
		<category><![CDATA[environmental]]></category>
		<category><![CDATA[Green cement]]></category>
		<category><![CDATA[waste fuel]]></category>

		<guid isPermaLink="false">http://blog.bridgegapengineering.com/?p=123</guid>
		<description><![CDATA[<p>It doesn&#8217;t happen often, so we should celebrate when the mainstream media praises a waste fuel program. This Tulsa World article includes some very positive statements about the Lafarge tire burning program at the Tulsa plant, and avoids the FUD that normally accompanies such an article (only to provide &#8220;balance&#8221; of course!) They even make a [...]]]></description>
			<content:encoded><![CDATA[<p>It doesn&#8217;t happen often, so we should celebrate when the mainstream media praises a waste fuel program. <a href="http://www.tulsaworld.com/opinion/article.aspx?subjectid=61&amp;articleid=20090628_261_G1_Newlan978972&amp;allcom=1">This Tulsa World article</a> includes some very positive statements about the Lafarge tire burning program at the Tulsa plant, and avoids the FUD that normally accompanies such an article (only to provide &#8220;balance&#8221; of course!) They even make a point to reveal that the cement plant burns at a much higher temperature than the (no doubt government funded) trash-to-energy plant, and how this results in <em>less</em> pollution. Lafarge gets more positive press in the article for their methane pipeline from the local landfill.</p>
<p>The article closes describing how all of these efforts help Lafarge control costs, AND provide a cleaner environment in the bargain. It&#8217;s nice to see the press &#8220;get it right&#8221; on the waste fuels issue, we need more of this across the nation.</p>
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		<title>Adapt or Die</title>
		<link>http://blogbridgega.tempwebpage.com/adapt-or-die</link>
		<comments>http://blogbridgega.tempwebpage.com/adapt-or-die#comments</comments>
		<pubDate>Thu, 25 Jun 2009 14:05:27 +0000</pubDate>
		<dc:creator>Demosthenes</dc:creator>
				<category><![CDATA[General Cement]]></category>
		<category><![CDATA[Green]]></category>
		<category><![CDATA[cement business]]></category>
		<category><![CDATA[Cement Industry]]></category>
		<category><![CDATA[environmental]]></category>
		<category><![CDATA[EPA]]></category>
		<category><![CDATA[Hg]]></category>

		<guid isPermaLink="false">http://blog.bridgegapengineering.com/?p=115</guid>
		<description><![CDATA[<p>Here’s an exercise: Make a list of all the industries that have resisted some fundamental change in their business environment, be it regulatory or market driven, on the grounds that the result would be devastating to the business, the job market and ultimately costly for consumers. The industry was just too big, too important, and society [...]]]></description>
			<content:encoded><![CDATA[<p>Here’s an exercise: Make a list of all the industries that have resisted some fundamental change in their business environment, be it regulatory or market driven, on the grounds that the result would be devastating to the business, the job market and ultimately costly for consumers. The industry was just too big, too important, and society was too dependent on it to accept the consequences of a radical shift. Take your time, I’ll wait…</p>
<p>No doubt you could make quite a list. At some level, this kind of defense of the status quo is expected and one could argue, mandatory.</p>
<p>Now make another list, one that includes all the industries on the first list that successfully avoided or significantly shifted such fundamental change and thrived. <span style="text-decoration: underline;">Really</span> thrived, not just survived to fight another day. You have 30 seconds…</p>
<p>I’m not sure about you, but my list is empty and I’m guessing if you took more time and DID manage to develop a list, it would be very short indeed.</p>
<p>Such arguments have never successfully prevented or shifted the principal nature of fundamental business environment changes. The list of casualties is long. Textiles, Steel, Electronics, Plastics, Foundries, etc. These industries virtually ceased to exist in the US because they could not or would not adapt to new business realities. Did the labor market suffer terrible losses? You bet. Were big businesses destroyed? Lots of them. Did consumers suffer? Arguably no, in fact in most cases it would be difficult to argue that the consumer is not better off. Further, these arguments have never succeeded in the face of regulatory or trade policy for any significant duration. The court of public opinion is short on patience and, as lawmakers know, short on memory as well.</p>
<p>“So you’re saying the cement industry in the US will inevitably be destroyed?” Not at all, but this is the sort of wrong headed FUD (Fear Uncertainty and Doubt) that is generated by the strong defensive stance of the industry. To listen to the press releases, one could easily be convinced that failure is the ONLY option for the US Cement Industry in the face of this challenge, but nothing could be further from the truth in my opinion. While industry associations exercise delay tactics that everyone recognizes will be ultimately futile in preventing change, cement manufacturers have choices. They can pursue the path which they have warned will result, and look to outsource production and import more product, or they can aggressively pursue and pressure the OEM&#8217;s to develop technologies to abate or offset their emissions at plants in North America. To date the manufacturers have not leaned heavily on the OEM’s to provide solutions to these new environmental challenges. Technologies for mercury abatement and CO2 reduction have not been advanced significantly through any activities by the cement industry, rather technologies from other industries (e.g. power) are being applied (or mandated by the EPA as BACT) without enough thought given to the chemistry of cement. In the current environment, an executive at Lehigh Cement has at least put forth a suggestion for a stepped reduction in Hg emissions limits to allow the OEMs to develop technology over time. This is at least a step in the right direction. None of the OEM&#8217;s are taking any risk on anything the industry is not clamoring for. They, themselves, are in survival mode and R&amp;D budgets and staffing levels have been cut.</p>
<p>Consumer impact? Cement manufacturers will take the choice with the lowest long term costs, this much is obvious. History shows us that any negative impact on the consumer will, in fact, be temporary, and the market will continue to maintain pressure on costs.</p>
<p>Cement is the most used manmade building material on the planet, and it provides tremendous value to the world economy. It is undoubtedly of critical importance. Still, if anyone believes that these factors alone are enough to secure cement manufacturing’s future in US industry, I suggest a history lesson is in order.</p>
<p>I, for one, would like to see the PCA acknowledge that change is inevitable and, as a minimum, get behind the suggestion from one Lehigh Cement executive to push strongly for a stepped approach to emissions reductions.</p>
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