CO2 Emissions Reductions Nullified

In 2009, industrialized nations across the world took serious steps toward reducing their carbon footprints and reducing emissions as compared to 1990 levels.  The global average decrease of seven percent was fueled mainly by the economic crisis and its lack of energy demand.  However, despite this heartening improvement, the Netherlands Environmental Assessment Agency (NEAA) has said [...]

FLSmidth Carries India

Sales in India are looking up for Danish equipment supplier FLSmidth, which was hit hard by the global credit crunch (sales plummeted and shares fell nearly seventy-three percent in value). FLSmidth has been dealing in India for over a century and the country is currently its biggest market as well as being its biggest center of [...]

China Leaps Forward in the Green Revolution

With the world’s economies in the throes of recession, industry is at a “strategic inflection point,” according to Andy Grove, co-founder of Intel.  These inflection points are times when a company either invests during the down-cycle or faces eventual failure.  No world economy has grasped this idea as well as the Chinese.  The Chinese-appointed chief executive [...]

Differentiation – Part five

Part five – A new reality and the way forward

Ours has been a long journey, starting with a melting pot of equipment manufacturers and cement producers who had close ties, progressing through a period of globalization. We watched the Chinese enter the market and examined the response. Today we close our story by taking a final [...]

Differentiation – Part four

Part Four: The response

To this point, everything we’ve discussed in this series has been a trip down memory lane. Today we start to examine the latest changes, and where things stand today.

Western equipment suppliers had already been in a race to remain competitive, and cost reduction was a major focus for the reasons described in Part [...]

Differentiation – Part Three

Part Three: Enter The Dragon

Previously we examined the cement industry and the relationship between all the players as it existed for generations, and then looked at how it began to change in the face of globalization. Today our little story about differentiation and changes in the marketplace is going to turn its focus on the relatively [...]